video1.0<iframe src="https://www.loom.com/embed/1a4fb4addd894d039a85553b5b89c4cd" frameborder="0" width="1908" height="1431" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14311908Loomhttps://www.loom.com14311908https://cdn.loom.com/sessions/thumbnails/1a4fb4addd894d039a85553b5b89c4cd-1708631273479.gif1235.511In this video, I walk you through the process of setting up a Performance Max campaign. I explain the importance of conversion-based bidding and caution against using customer acquisition as a conversion action. I also discuss location targeting and share a cautionary tale about targeting the wrong audience. Additionally, I highlight the significance of offline conversion tracking for lead gen campaigns. Finally, I provide tips on creating effective ad headlines and descriptions. Watch this video to learn how to set up a successful Performance Max campaign.