video1.0<iframe src="https://www.loom.com/embed/1aeb2982bcaf4d4b9aa7c92b5effdff2" frameborder="0" width="1676" height="1257" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12571676Loomhttps://www.loom.com12571676https://cdn.loom.com/sessions/thumbnails/1aeb2982bcaf4d4b9aa7c92b5effdff2-6114c6a5553af7ac.gif629.291In this video, I walk you through how drops work within LATO, emphasizing their role in pulling in new fan data and creating hype around releases, events, or merchandise. I demonstrate the easy setup process for creating a drop, including customizing the drop page and messaging options. I also cover advanced features like Instagram integration and RSVP options to enhance fan engagement. I encourage you to explore these features and customize your drops to maximize sign-ups. Please take action by reviewing your current drops and considering how you can implement these strategies.