video1.0<iframe src="https://www.loom.com/embed/1b4bfcffce0840278b5e426628e7b069" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/1b4bfcffce0840278b5e426628e7b069-6aac204acd0ee346.gif290.1In this video, I walk you through the process of scoping the Ideal Customer Profile (ICP) and how we define what an ideal customer looks like. I explain the importance of mapping data points to properties in HubSpot and how we utilize a software solution to automate this process. I also share insights on how we enrich customer data to better qualify leads and improve our sales strategy. Please take a moment to review the ICP mapping process, as it's crucial for our overall strategy.