<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/1ba64082d41a4d44961359448ff39c79&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/1ba64082d41a4d44961359448ff39c79-fdfa2ddf2cd00db4.gif</thumbnail_url><duration>186.5</duration><title>Stirling Cooper: &amp;quot;I just sit back and watch all the extra cash come in&amp;quot;</title><description>This Loom shares results and rationale for working with Tobin and his team to improve overall marketing and customer conversion. The speaker says revenue doubled within a couple of months, with monthly revenue increasing 75% above the benchmark after four months and 250% above the benchmark last month. They credit comprehensive improvements across the customer experience, including a 1,200% increase in lead capture rate, email open rates up to 176% and click-through rates up to 150%, and transformed sales pages and checkout with constant A/B testing backed by data. The speaker adds that the work is seamless, not disruptive to the in-house team, and evergreen so systems compound over time.</description></oembed>