video1.0<iframe src="https://www.loom.com/embed/1bb394ecd33641aeb1131d2d6d8a1d5c" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/1bb394ecd33641aeb1131d2d6d8a1d5c-8bf90933c107f5ed.gif425.393This Loom explains how software companies can be sold as an asset rather than only as an ongoing subscription expense. The author contrasts renting at pricing like $99 a month and losing value if payments stop with owning a business that produces income and can be sold for a multiple of revenue. They use MediaMax as an example at $1,000 per month and claim that 30,000 paying users would generate $300,000 per month, potentially selling for $3,000,000 plus after it becomes an asset. They also say MediaMax, launched three days ago, already received offers for $24,000 and emphasize equity as leverage for raising capital across multiple software assets.