<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/1bd5b83936c34706ad8026af5eb04c2d&quot; frameborder=&quot;0&quot; width=&quot;1834&quot; height=&quot;1375&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1375</height><width>1834</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1375</thumbnail_height><thumbnail_width>1834</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/1bd5b83936c34706ad8026af5eb04c2d-ad929a835b26558d.gif</thumbnail_url><duration>570.551</duration><title>Understanding the Shift from SEO to AISEO: Key Insights for Brands 🚀</title><description>In this video, I discuss the emerging concept of AISEO and how it differs from traditional SEO. While both rely on search results, AISEO places a greater emphasis on brand mentions and positive sentiment rather than just backlinks. I&apos;ve noticed that AI-driven traffic converts at about double the rate of organic traffic, primarily because it targets bottom-of-funnel leads. I encourage you to focus on providing AI with comprehensive information about your products, including context and unique selling propositions. Additionally, I&apos;m excited to announce that we&apos;re launching a service focused on brand mentions, so stay tuned for that!</description></oembed>