video1.0<iframe src="https://www.loom.com/embed/1c260cc4e32040b7918824d5a1fcdd62" frameborder="0" width="1726" height="1294" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12941726Loomhttps://www.loom.com12941726https://cdn.loom.com/sessions/thumbnails/1c260cc4e32040b7918824d5a1fcdd62-491acd36bb7f61aa.gif574.955This Loom outlines a LinkedIn content strategy to manage the founders office social media presence and acquire qualified leads for DebtWorks. It defines an ICP of growth stage or MSME founders, operators, or executives in revenue generating businesses who are active on LinkedIn, focusing content on the benefits of raising debt and the opportunity cost of not raising it. The plan uses short form posts for engagement, long form posts for stickiness, and case studies to show how DebtWorks solves problems, with long form hooks that address pain points directly. It also proposes identifying high intent individuals through engagement and a lead magnet funnel using gated assets like a debt explainer checklist PDF and a follow-up survey to capture contact details.