video1.0<iframe src="https://www.loom.com/embed/1c3ed909cc5b4ed68f036126075e559e" frameborder="0" width="1856" height="1392" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>13921856Loomhttps://www.loom.com13921856https://cdn.loom.com/sessions/thumbnails/1c3ed909cc5b4ed68f036126075e559e-0478dc46d6ae9aa0.gif50.586This video guides you through sharing access to your Google Analytics account. Administrator privileges are required to add or edit users. Users are distinguished by their email addresses, and only users with registered Google accounts can be added. To add a new user to an account/property: 1. Sign in to Google Analytics (analytics.google.com). 2. Click Admin in the bottom-left corner, and navigate to the desired account/property/view section. 3. In the account, property, or view section (depending upon the level of access you want to grant), click Access Management. 4. In the Account permissions list, click +, then click Add users. 5. Enter the email address for the user’s Google Account. 6. Select the permissions you want. 7. Click Add. Below are descriptions of the user roles: - Administrator: Full control of Analytics. Can add and remove users, as well as update permissions of existing users. Includes permissions of the Editor role. - Editor: Full control of settings at the property level. Cannot manage users. Includes permissions of the Analyst role. - Marketer: Can create, edit, and delete audiences, conversions, attribution models, events, and conversion windows. Includes permissions of the Analyst role. - Analyst: Can create, edit, and delete certain property assets. Can collaborate on shared assets. Includes permissions of the Viewer role. - Viewer: Can see settings and data; can change which data appears in reports (e.g., add comparisons, add a secondary dimension); can see shared assets via the user interface or the APIs. Cannot collaborate on shared assets.