video1.0<iframe src="https://www.loom.com/embed/1c4115daa9e24a21a132f444aa1887f0" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/1c4115daa9e24a21a132f444aa1887f0-dcb454a02faabed2.gif300.48This Loom reviews the results of an American School Google Ads project for Indian School of Business across multiple budget rounds. The presenter used personas (students, working professionals, and housewives) to create ad groups, targeted at least 220 keywords, and selected exactly 20 keywords in round 1, bidding around 10 percent above suggested bids. In round 1 with a budget of 1,000 rupees, they spent 1,199, achieving 27,000 impressions, 1,187 clicks, 65 conversions, and $4,225 revenue. In round 2, with a budget of 2,400 dollars allocated and 2,385 utilized, they reported 22,008 impressions, 989 clicks, and $3,420 revenue, citing improvements to landing page and ad relevance.