<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/1d327dcd995045b485074d7c9cc0fbfc&quot; frameborder=&quot;0&quot; width=&quot;1340&quot; height=&quot;1005&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1005</height><width>1340</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1005</thumbnail_height><thumbnail_width>1340</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/1d327dcd995045b485074d7c9cc0fbfc-b2a4fb85c7ce4853.gif</thumbnail_url><duration>439.3183</duration><title>B2B | Marketing agency&apos;s chatbot email | What can we learn?</title><description>In this video, I dive into an email I received from a marketing agency that focuses on making content AI chatbot friendly. I discuss the effectiveness of their email layout and the importance of clear communication, particularly regarding the term &quot;EEAT,&quot; which they failed to define. I highlight some friction points, like assuming I attended a webinar I didn&apos;t register for, which could alienate potential clients. My main takeaway is that emails should provide valuable information upfront to engage readers better. I encourage viewers to consider how they can improve their email strategies by being more transparent and informative.</description></oembed>