<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/1dd00f8e7f2d430ca77b98b52b66f52e&quot; frameborder=&quot;0&quot; width=&quot;1662&quot; height=&quot;1246&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1246</height><width>1662</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1246</thumbnail_height><thumbnail_width>1662</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/1dd00f8e7f2d430ca77b98b52b66f52e-1716981653951.gif</thumbnail_url><duration>199.933</duration><title>An interesting A/B test scenario</title><description>Hi, I&apos;m Ashwin, co-founder and CEO of customfit.ai. Today, I want to showcase a very interesting use case from one of our customers, Bella Vita. They have hidden the entire review section on their website and added a message asking visitors to check how many happy customers they have. By doing this, they are increasing engagement and potentially improving conversion rates. It&apos;s a great example of how A-B testing and personalization can be used without any technical help. Check it out!</description></oembed>