video1.0<iframe src="https://www.loom.com/embed/1e2d6169d80c445bb7c3c662531fefc7" frameborder="0" width="960" height="720" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>720960Loomhttps://www.loom.com720960https://cdn.loom.com/sessions/thumbnails/1e2d6169d80c445bb7c3c662531fefc7-547ca47fb7108431.gif311.73This Loom focuses on how to determine whether bot traffic is inflating ad results and reducing ROAS. The author suggests using a ROAS calculator to estimate what your ROAS would look like if bots were removed, so you can see the ROAS lift without changing your campaigns. They cite an example where removing bot traffic increases ROAS from 3x to 4.7, a 58% lift, and mention setup can take about 30 minutes and can start in about 10 seconds. They also note that bots can drive lead issues such as unresponsive leads, missed nurturing, and no-shows to meetings.