video1.0<iframe src="https://www.loom.com/embed/1e3e091feb1146f7b280fa951d0e6556" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/sessions/thumbnails/1e3e091feb1146f7b280fa951d0e6556-1705680077368.gif299.638In this video, I share the process of working with the Grand Traverse Dyslexia Association to refine their mission, vision, and target audience. We also discuss the challenges they face as a non-profit organization and how we crafted their brand narrative and new website to better connect with parents, potential tutors, and donors. The goal is to create clarity, drive action, and provide hope for parents of struggling learners.