<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/1e691903553f4170a96c9b0a4622cb4e&quot; frameborder=&quot;0&quot; width=&quot;1152&quot; height=&quot;864&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>864</height><width>1152</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>864</thumbnail_height><thumbnail_width>1152</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/1e691903553f4170a96c9b0a4622cb4e-abc04f06e34ce27a.gif</thumbnail_url><duration>150.385</duration><title>Quick video for John</title><description>This Loom explains how Sideways can integrate AI agents into the customer relationship management setup for Ivo’s business. Ivo discusses two CRM options: keeping HubSpot and building agents around its APIs, or moving to a lighter CRM called Atio, or even using a custom CRM. He also covers building agent workflows that update deal data through chatbot, automated reminders, or other follow-up processes in the CRM. He mentions an outreach approach using custom videos and landing pages for restaurant groups, automated into follow-up sequences. He ends by noting he can show examples on a call and that Ivo may be up for one.</description></oembed>