video1.0<iframe src="https://www.loom.com/embed/1e74773cf1e0466c8b7a8ea91cf09e07" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/1e74773cf1e0466c8b7a8ea91cf09e07-4cbcc433185668a5.gif240.448In this video, I discuss the performance of my current ad campaigns, particularly focusing on a broad match strategy that I've adopted for locksmith services. I've noticed that while using one ad group and targeting a variety of keywords, my quality score isn't improving as expected. I’m seeking your advice on whether I should create another RSA or more dedicated ad groups to enhance performance. Additionally, I highlight some issues with keyword triggers that seem misaligned with the ads being shown. Your feedback on these strategies would be greatly appreciated.