<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/1e92eb74a1414479a91d788c4715aa0c&quot; frameborder=&quot;0&quot; width=&quot;1108&quot; height=&quot;831&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>831</height><width>1108</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>831</thumbnail_height><thumbnail_width>1108</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/1e92eb74a1414479a91d788c4715aa0c-dcbe76f9fc1980ac.gif</thumbnail_url><duration>539.575</duration><title>ale testimonial</title><description>This Loom reviews how Calber Roofing and Exteriors in Michigan has performed after switching to Facebook ads and using improved communications and automation. The owner says marketing was the hardest part initially but Facebook ads generated leads from day one and helped them sell more jobs from week one, reaching consistent six-figure months with over $100k per month and typically $100k to $150k, with revenue collected since the start around June through May to August and into September. Lead quality is different from prior higher-intent marketing, bringing more price shoppers, but improved follow-up and appointment booking lead to more conversations and wins. He credits the vendor’s availability, frequent check-ins, and automated appointment reminders for setting them apart from a previous partner with poor communication and automation. </description></oembed>