<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/1f61f9b339dd4b3cb6f12d39ae930db3&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/1f61f9b339dd4b3cb6f12d39ae930db3-1cae28acd8ba2bb3.gif</thumbnail_url><duration>280.249</duration><title>Analyzing AOV Trends and Strategies for Improvement</title><description>In this video, I analyzed our Average Order Value (AOV) from June to December 2025, revealing a significant decline from June to August, a peak in October, and a sharp drop in December. I discussed the successful promotion in October that led to a nearly 50% increase in AOV and suggested replicating similar strategies to boost December&apos;s performance. I recommend utilizing the Experience Engine and Quick Actions to create targeted promotions, such as offering discounts on popular products or testing new items. It&apos;s crucial to reflect on past successful campaigns and adapt them to the current season. I encourage you to take action by implementing these strategies to enhance our AOV moving forward.</description></oembed>