<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/2018e930125d4cc4b1f2a999de788fc6&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/2018e930125d4cc4b1f2a999de788fc6-ec21cd9b3aeaeadf.gif</thumbnail_url><duration>261.16</duration><title>Introduction to Mobile In-App</title><description>Introduction to Mobile In-App Advertising

New to in-app? Or just want a quick refresher?

In this bite-sized intro, we go over how mobile apps make money, the role of programmatic, and the core ad placements you’ll see across apps—from banners to rewarded video.

Here’s what you’ll learn in under 5 minutes:
🎯 How in-app monetization really works
🔍 What separates walled gardens from open programmatic inventory
📲 The main in-app ad formats—and what each one’s good for

A solid foundation to help you understand what’s possible with in-app.</description></oembed>