video1.0<iframe src="https://www.loom.com/embed/208910128ddf4985a43e57cfffe39d20" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/208910128ddf4985a43e57cfffe39d20-0b84d2070a979dc5.gif168.21333299999998This Loom explains why speed to lead matters when a Zillow inquiry comes in at around 8.30pm. The agent notes that the industry average response time is 47 minutes, with the absolute average taking about 15 hours, and shares a statistic that 70% of buyers are more likely to convert with the first agent who responds. The Loom demonstrates an immediate call using sample details for Brian Smith and a property at 7023 W Cypress Street, Phoenix, AZ 8535, confirming he is looking to buy and not working with another agent. It then books a showing for Thursday at 2pm or Saturday at 10am and confirms the best email for sending details.