video1.0<iframe src="https://www.loom.com/embed/216075e5deea4fe1839a4fd06dc05684" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/216075e5deea4fe1839a4fd06dc05684-c73b6c05dc7840cb.jpg965.121I walk you through whether you should start running Meta ads, how to calculate your budget, and what else to test beyond ads. Before spending, I recommend you tick the boxes for your Shopify and email setup, optimize your website, and test your product idea with real customers, because sending traffic to an unproven offer usually kills conversion and wastes money. I explain how Meta enters a learning phase, and if you target a 50 pounds cost per purchase on a 100 pounds product, that implies about 50 purchases in 7 days, so ROAS is 2 and daily budget is about 350. I also emphasize the importance of exploring offline channels, and having a creative pipeline ready. No direct action was requested, but I point you to the spreadsheet and the related modules under resources.