<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/21ad0115e32d40f0b10599cb504f3f8a&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/21ad0115e32d40f0b10599cb504f3f8a-b417747ff32611de.gif</thumbnail_url><duration>596.25</duration><title>Building Essentialist CEO in Public: Lessons from My Recent Webinar Launch</title><description>In this video, I share my recent experience with a webinar and launch for my new office, which unfortunately did not meet my expectations. With over 18,000 email subscribers, I only had 128 registrants and 26 attendees, resulting in just nine sales, which was disappointing compared to my previous successes. I realized that my messaging and operational preferences led to attracting the wrong audience, and I encountered several technical issues that affected deliverability. Moving forward, I plan to adjust my pricing model and better align my strategy with my ideal clients. I also request your feedback through a short survey to help me understand your needs better and how I can serve you effectively.</description></oembed>