video1.0<iframe src="https://www.loom.com/embed/221ff1f3c4744d28adf9be42800b5a4c" frameborder="0" width="1080" height="810" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>8101080Loomhttps://www.loom.com8101080https://cdn.loom.com/sessions/thumbnails/221ff1f3c4744d28adf9be42800b5a4c-3a199e5f359bd068.gif128.328This Loom explains the “direct line of sight to purchase” for Lost in the Sauce’s hot sauce, emphasizing removing distractions on the path to buying. The speaker highlights the Sambal product, noting it is a top seller inspired by Karthik Subramanian’s upbringing with his mom making it at home, and links it to a menu flow where each selection narrows toward the purchase. They argue the click from the Sambal link should go directly to the correct product page or collection page without forcing users to go through intermediate steps. The goal is to get customers into the cart with minimal deviation from the initial click.