<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/224dc00113fe4083845ccdddc432e306&quot; frameborder=&quot;0&quot; width=&quot;1538&quot; height=&quot;1153&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1153</height><width>1538</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1153</thumbnail_height><thumbnail_width>1538</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/224dc00113fe4083845ccdddc432e306-db8f56183abc024a.gif</thumbnail_url><duration>212.193</duration><title>Maximizing Agency Value: A Guide to Effective Case Studies</title><description>Hey, I’m David Hose, and in this video, I’m sharing my case study builder that I hope will be really helpful for you. With over a decade of experience in agency marketing and pipeline management, I’ve developed frameworks to help agencies clarify their value and improve their positioning. I walk you through how to use the builder, including recording your client story and leveraging AI tools like ChatGPT for drafting. I also outline my framework, which includes positioning, publishing, productization, partnerships, and persistence. I encourage you to dive in and start using the builder to enhance your case studies!</description></oembed>