video1.0<iframe src="https://www.loom.com/embed/22f661f5ef014f449e101041cc09fe61" frameborder="0" width="1660" height="1245" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12451660Loomhttps://www.loom.com12451660https://cdn.loom.com/sessions/thumbnails/22f661f5ef014f449e101041cc09fe61-bc74e35ce8a911ce.gif371.647This Loom updates third quarter booking performance and forecasts, emphasizing August’s broad-based improvement and the ongoing risks for September and October. The speaker reports the quarter grew, with August up 1.3 points and September up by half a point, and notes that almost every category and region improved in August, except CWs and independent stations. The current forecast holds August at minus 9 percent and September at minus 17.8 percent, despite a possibility August could end lower if late buying does not continue. They warn about political displacement from LUR by party-affiliated PACs and advise conservatively managing inventory, while noting about 90 percent of third quarter should be booked if estimates hold.