<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/23640261e8ae48eb8de26e5bf227b76d&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/23640261e8ae48eb8de26e5bf227b76d-00001.gif</thumbnail_url><duration>297.003</duration><title>Agency Analytics Dashboard Overview</title><description>In this video, I provide a quick overview of the Agency Analytics dashboard. I walk through the different sections, including paid search leads and GA4 analytics. I explain how to interpret the conversion metrics, cost per conversion, and total spend. I also highlight the goal metric and the funnel graph for visualizing progress. Throughout the video, I emphasize the importance of understanding campaign and keyword performance. No specific action is requested from the viewers, but this video serves as a valuable resource for understanding and analyzing the agency&apos;s analytics data.</description></oembed>