<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/239122bb51b744cd8f44839173846181&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/239122bb51b744cd8f44839173846181-9379b314efd63c88.gif</thumbnail_url><duration>2603.833333</duration><title>AI in Marketing Personalization (Spotify) | Generative AI for Real-World Growth</title><description>An overview of how LLMs enable real-world marketing personalization at scale—plus the key techniques, applications, and risks to manage.</description></oembed>