video1.0<iframe src="https://www.loom.com/embed/23a85646eacb40b6a2783972ead7070d" frameborder="0" width="1900" height="1425" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14251900Loomhttps://www.loom.com14251900https://cdn.loom.com/sessions/thumbnails/23a85646eacb40b6a2783972ead7070d-241360a6e99e8376.gif178.603This Loom explains how to create and manage an experiment in Interneum for A/B testing funnels or custom URLs. In the Experiments tab, create an experiment by entering an internal test name and an external link name, then add up to 10 variants using either built funnels from Journey or custom URLs, with variant weights typically distributed evenly by default. After adding a description if needed, save and start the test to view metrics overview and variant-level breakdowns on the dashboard. You can edit variants later, copy the experiment SmartLink, pause, and once there is a clear winner, end the experiment to direct all traffic to the selected winning variant.