<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/23ffc9dc352949289a9680174a3fefea&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/23ffc9dc352949289a9680174a3fefea-00001.gif</thumbnail_url><duration>297.64</duration><title>Video 1: Positioning Overview</title><description>In this video, I discuss the importance of positioning and writing effective sales pages. I explain how sales pages can bridge the gap between selling to people you know and selling to people who don&apos;t know you yet. I also highlight the challenges of catching people&apos;s attention and the need for a strong connection between the content you create and the offer you&apos;re selling. Throughout the video, I provide insights and tips on how to write a connecting, compelling, and converting sales page.</description></oembed>