video1.0<iframe src="https://www.loom.com/embed/2414fc42a1e949b68840f698eab729d9" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/2414fc42a1e949b68840f698eab729d9-6bb9fcdcf226b3e3.gif317.014In this video, I share a compelling case study about a VP of Technology who, after nearly 20 years at a $6 billion pharmaceutical company, faced a crossroads due to a major restructuring. Despite his impressive background in enterprise transformation and innovation, he struggled with unclear positioning in the job market. Through a tailored strategy focused on clarity and distinct messaging, we identified three potential career paths, ultimately leading him to a CIO role in the biotech sector that he truly loves. This transition highlights the importance of strategic positioning for executives with complex backgrounds. If you find yourself in a similar situation, I invite you to schedule a call with me to gain clarity and align your positioning to your target buyers.