video1.0<iframe src="https://www.loom.com/embed/2426b48152d940cebe65cf49876a3ac3" frameborder="0" width="1108" height="831" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>8311108Loomhttps://www.loom.com8311108https://cdn.loom.com/sessions/thumbnails/2426b48152d940cebe65cf49876a3ac3-f7050f935097dc71.gif294.551Hi Cape team, in this video, I’m excited to share my take-home assessment solution for Proton VPN, focusing on enhancing user trust and understanding of our app's performance. I developed a multi-step onboarding process that clarifies the trade-offs between privacy and speed, aiming to reduce churn, which is currently at 30%. I also propose a reactivation loop for disgruntled users, offering a free month of our premium product to encourage retention. I utilized AI for holistic thinking and research to inform my design choices, and I’ve packaged everything in a presentation deck for further review. I invite you all to explore the Figma file and provide your feedback.