video1.0<iframe src="https://www.loom.com/embed/243c8fbbd4df49c6a5eae12c87f2c2ba" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/243c8fbbd4df49c6a5eae12c87f2c2ba-c8d8deb4c833b573.gif214.529In this video, I walk you through the process of running contact qualification agents to assess whether our contacts align with our defined Ideal Buyer Personas (IBP). I demonstrate how to filter and select contacts that need qualification, highlighting that I found several thousand contacts with an empty IBP value. After selecting a specific number of contacts, I show how to track their qualification progress and review the results, which revealed that 2 out of 10 were qualified as IBP yes, while 8 were not. I also explain the reasoning behind these determinations, emphasizing that contacts from non-ideal accounts will default to a no. Please ensure you follow these steps to effectively qualify our contacts moving forward.