video1.0<iframe src="https://www.loom.com/embed/246821f2ec484105bf774228fbe973a2" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/246821f2ec484105bf774228fbe973a2-1716823436555.gif66.15In this video, I will show you step-by-step how to add new users to your Google Analytics account. We will start by going to analytics.google.com and navigating to the admin gear at the bottom left. From there, we will click on the "account access management" link and use the blue button in the upper right corner to add new users. I will also explain the different roles available and recommend the administrator or editor role for marketing teams. Watch this video to learn how to efficiently manage user access in Google Analytics.