video1.0<iframe src="https://www.loom.com/embed/257c08b269384d45acd93a63ca7ba31f" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/sessions/thumbnails/257c08b269384d45acd93a63ca7ba31f-543294eed21993be.gif353.7167In this video, I discuss my bafflement at how some major brands, like Sony, struggle with effective email marketing despite having vast resources. I share my personal experience of receiving unexpected emails from them after a long silence, which raised questions about their approach and left me confused. I emphasize the importance of re-engaging with customers before launching email campaigns and highlight the need for clear communication that addresses why recipients should care. I also point out the issues with their email design and sender address that could lead to distrust. While I don't request specific actions from viewers, I encourage a deeper consideration of email marketing strategies.