video1.0<iframe src="https://www.loom.com/embed/258151626ff741098dfb5d4dca954900" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/258151626ff741098dfb5d4dca954900-00001.gif303In this Loom video, I discuss the importance of justifying the price and creating a message of value when trying to convince customers to make a purchase. I highlight the key value proposition of a client's proprietary state-of-the-art technology system that keeps frozen food fresh. I then explain how to frame options based on customer preferences and offer incentives to encourage purchases. Additionally, I cover the significance of guarantees, features, and social proof in building trust with customers. No specific action items are requested in this video.