video1.0<iframe src="https://www.loom.com/embed/25a99277f6ad4a68b3f661f0d4b5a4e9" frameborder="0" width="1664" height="1248" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12481664Loomhttps://www.loom.com12481664https://cdn.loom.com/sessions/thumbnails/25a99277f6ad4a68b3f661f0d4b5a4e9-cbf82248ac6f83e6.gif455.916In this video, I discuss the importance of registrant-based emails in event management within HubSpot. I explain how the Happily Registrant object captures essential details about attendees and their specific events, allowing us to send personalized confirmation and reminder emails. I demonstrate how to embed dynamic tokens, including QR codes and calendar links, to enhance the attendee experience. I also outline the process for setting up an email workflow that triggers based on registrant actions, ensuring timely communication. Please make sure to implement these strategies to improve our event engagement.