video1.0<iframe src="https://www.loom.com/embed/25e8b587d5e9458f9fc84be6fd226181" frameborder="0" width="1660" height="1245" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12451660Loomhttps://www.loom.com12451660https://cdn.loom.com/sessions/thumbnails/25e8b587d5e9458f9fc84be6fd226181-aadfe72e9ab72d7e.gif514.533This Loom updates TV advertising pacing and forecast estimates for Q2, Q3, and the full year based on recent June gains. Q2 improved by three tenths of a point driven by June growth of eight tenths, while May declined two tenths; the core quarter lands at minus 10.5 percent with about 96 percent booked. The June estimate is raised slightly to minus 4.4 percent (up 7 tenths), and Q3 is increased to minus 11.2 percent (up 1.1 percent) with Q4 raised to minus 14.7 percent (up six tenths), moving the year from minus 10.1 to minus 9.6 percent. The speaker expects third quarter booking to reach about 41 percent now, 45 percent by March 1 equivalent and over 75 percent by July 1, and will finalize updated Q3 and Q4 estimates by June 1.