video1.0<iframe src="https://www.loom.com/embed/260f642c2de141f7a49a6343621b23e8" frameborder="0" width="1526" height="1144" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>11441526Loomhttps://www.loom.com11441526https://cdn.loom.com/sessions/thumbnails/260f642c2de141f7a49a6343621b23e8-41bb43f7e69488d5.gif271.982In this video, I share my excitement about seeing employee advocacy mentioned in a Financial Times article, which highlights how encouraging staff to post about their company can enhance reach and aid in hiring. A survey by CareerArk revealed that nearly half of Gen Z and millennials found jobs through social media, emphasizing the growing importance of this trend. I discuss how B2B companies are leading the way in leveraging employee advocacy, and I believe there's still a lot of untapped potential in this area. I encourage everyone to engage with this trend, as all sharing is good sharing, and I’ll be sharing the article links in the comments for further reading.