<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/271240d649b94042906e034038cf4a29&quot; frameborder=&quot;0&quot; width=&quot;3840&quot; height=&quot;2880&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>2880</height><width>3840</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>2880</thumbnail_height><thumbnail_width>3840</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/271240d649b94042906e034038cf4a29-f102c74b176b43e0.gif</thumbnail_url><duration>259.333</duration><title>Polansky Heating &amp;amp; Air</title><description>This Loom explains how Swarm System helps plumbing and HVAC shops get named in AI answers when homeowners ask who to call for AC or heating issues. The speaker says an AI app’s homeowners use the same questions 16 times, and the recipient shop was listed first twice and missed in the other 14 to a different company, resulting in an estimated up to $25,000 per month in missed opportunity and about 45 calls a month. They argue that typical marketing reports show traffic charts but do not reveal where booked jobs came from, and that Swarm can track lead sources more precisely. The video asks the viewer to book a 20 minute call with the speaker before the year closes to review findings and next steps for winter.</description></oembed>