video1.0<iframe src="https://www.loom.com/embed/275426d8911e470db188a29f373e7515" frameborder="0" width="1876" height="1407" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14071876Loomhttps://www.loom.com14071876https://cdn.loom.com/sessions/thumbnails/275426d8911e470db188a29f373e7515-a794fd1efe20dc2a.gif999.958This Loom focuses on improving CRO by creating a guided buying journey that increases confidence and conversions rather than changing colors or fonts. The speaker says the current site shows products and pricing but does not help first-time visitors quickly understand which GL Voyager item fits their needs, why it is better than alternatives, and why to buy now. They recommend strengthening the home page with credibility and clearer pathways, enhancing the collection page with more useful guidance and comparison use cases, and updating the product page to proactively address objections with visible shipping, returns, warranties, and guarantees. They also mention a study suggesting that better guidance on the collection page can lead to 22% higher chances of converting on the product page.