video1.0<iframe src="https://www.loom.com/embed/27a5f16fba7749c09f4489fe34cd7869" frameborder="0" width="2218" height="1663" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>16632218Loomhttps://www.loom.com16632218https://cdn.loom.com/sessions/thumbnails/27a5f16fba7749c09f4489fe34cd7869-ac994464595c1a26.gif146.268In this video, I explain how to trigger custom workflows for contacts in HubSpot using the Expertise.ai column. If you don't see this column by default, simply go to edit columns, add Expertise.ai, and apply the changes. When our AI agent creates a lead, it will automatically assign the value "fresh" for new contacts or "re-engaged" for existing ones that have interacted with the AI. I encourage you to check your HubSpot contacts CRM to ensure you're utilizing this feature effectively. Let’s make the most of our leads!