<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/27f94083f4c04746afda4642b19147c2&quot; frameborder=&quot;0&quot; width=&quot;2149&quot; height=&quot;1612&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1612</height><width>2149</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1612</thumbnail_height><thumbnail_width>2149</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/27f94083f4c04746afda4642b19147c2-a7a7055881cf4cba.gif</thumbnail_url><duration>456.261</duration><title>Scaling E-Commerce Ads to 620K</title><description>This Loom reviews results from restructuring Meta ad campaigns using clients’ Ads Manager, including how the presenter improved CTR and reduced cost per acquisition. They describe an initial e-commerce MB testing that scaled in 60 days by increasing budgets, restructuring campaign architecture, reducing wasted hours, and raising CTR to 30%, along with CPA reduction and conversion improvements. They also share lead generation and persuasion outcomes, noting spent amounts around $100 with 67 and 63 conversions, and another campaign where they initially flopped due to a high cost per website (about $5,000) before recreating ads to scale to 61. Finally, they reference a January 16 testimony where ad budget reached about 620K in one currency (about $300 per day) and the client reported about 100 sales in 72 hours after the restructuring.</description></oembed>