video1.0<iframe src="https://www.loom.com/embed/28e9d6219b99431fa1e4f7fadada752b" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/28e9d6219b99431fa1e4f7fadada752b-6540b1745f98adcd.gif330.68Brand Safety in In-App Brand safety isn’t optional, and in-app gives you more tools than most channels to keep your ads in clean, viewable, and fraud-free environments. In this bite, Tomás breaks down the three layers of brand safety that make in-app programmatic a stronghold for brand-conscious marketers. Here’s what you’ll take away: 🛡️ Layer 1: Why the app ecosystem is safer by design (App Store curation, app-ads.txt, high viewability formats) 📊 Layer 2: How programmatic adds transparency through DSP controls, schain, and SDK-based integrations ✅ Layer 3: What third-party tools like OM SDK and IVT detection add to the stack