<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/2940699fea464819879166d48bc75713&quot; frameborder=&quot;0&quot; width=&quot;1280&quot; height=&quot;960&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>960</height><width>1280</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>960</thumbnail_height><thumbnail_width>1280</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/2940699fea464819879166d48bc75713-1711014379041.gif</thumbnail_url><duration>387.743</duration><title>Understanding CRM: Debunking Common Misconceptions 👥</title><description>In this video, I dive into the world of CRM (Customer Relationship Management) and explain why platforms like Active Campaign and Brevo are not considered CRMs. I discuss the importance of platforms like Salesforce and HubSpot for sales and how they differ from ESPs (Email Service Providers). I emphasize the need to align CRM adoption with best practices and the specific needs of your business. No action is requested from viewers, but this video provides valuable insights for making informed decisions about CRM usage and growth strategies.</description></oembed>