video1.0<iframe src="https://www.loom.com/embed/29f25d67891644c09559a362ac4a8b8f" frameborder="0" width="1602" height="1201" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12011602Loomhttps://www.loom.com12011602https://cdn.loom.com/sessions/thumbnails/29f25d67891644c09559a362ac4a8b8f-c56b2bbe3a9756dd.gif91.19In this video, I discuss the importance of using product affinity segments, particularly for targeting individuals who have shown interest in specific categories, like eyeshadow, over the past six months. By pairing these segments with engagement levels, we can better tailor our campaigns to improve click and conversion rates. I've noticed that while highly engaged users are typically our focus, there’s potential to reach moderately engaged groups who may still respond positively to targeted promotions. I encourage you to consider how we can leverage this strategy for upcoming campaigns to maximize engagement and revenue.