video1.0<iframe src="https://www.loom.com/embed/2a3afd45fb64404fa3f78ca1faf847ed" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/2a3afd45fb64404fa3f78ca1faf847ed-2f9261939e215c22-full.jpg3570.52This Loom explains how to set up and run effective email marketing for Forever Book, with a focus on deliverability and template-based campaigns. It covers the program’s use of dedicated subdomains (clinicname.medicalspotlink.com) to protect the main domain, the technical setup in Settings under email services, and the warmup process (about 7 to 15 days, including an optional subdomain plus email warmup). It details best practices for email blasts and drip campaigns, including short subject lines, minimal design, batch scheduling (sending 10 a.m. to 2 p.m. Monday to Friday), and monitoring metrics with benchmarks like 95 percent delivery rate and spam at 1 percent or below. It also discusses how to interpret results such as open rate and suggests using tools like mailtester.com or spamtester.com when deliverability or spam placement is unclear.