<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/2ba1326e388a49d99a17383c9cdfef1e&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/2ba1326e388a49d99a17383c9cdfef1e-076729f5e1c9afdd.gif</thumbnail_url><duration>102.766667</duration><title>Measuring Favorites to Checkout Retention</title><description>I set up a retention chart to answer what percentage of users click the new add to favorites button, then come back later to complete checkout. I started the chart with the favorites button clicked CSS selector, defined it as a custom event in Full Story, and named it clicked add to favorites. I set the returning event to clicked checkout and displayed the percentage of users who come back on or after each day over a 30 day window. I also showed how to export the chart or add it to a dashboard for ongoing monitoring. No action was requested from you.</description></oembed>