<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/2bd51b0e17014f47a78effd508ccb87e&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/2bd51b0e17014f47a78effd508ccb87e-e2a2ed7382a83431.jpg</thumbnail_url><duration>126.84</duration><title>Optimizing Meta Ads and Email Conversions</title><description>This Loom reviews recent Meta ad and website performance with a focus on troubleshooting low conversions and improving next-week results. The speaker notes strong outcomes over the last seven days, including 1844 coaches, a blended ROAS of 5.23, and 10 ROAS from Meta attributed in that period. They highlight that $34,000 worth of people added to cart and discuss adding to cart and email capture as part of the strategy. They also point to a specific ad set with eight add to cart at $4.53, suggesting pausing an ad set that spent more money if conversions are lower, given that add to cart is a higher-intent action than earlier funnel stages.</description></oembed>