video1.0<iframe src="https://www.loom.com/embed/2c5dda8da0894db0994dbe290064bbf8" frameborder="0" width="1392" height="1044" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>10441392Loomhttps://www.loom.com10441392https://cdn.loom.com/sessions/thumbnails/2c5dda8da0894db0994dbe290064bbf8-57e71ecdc3e84b35.gif261.881In this video, I introduce the brand perception atlas, an interactive tool that combines survey data and social media signals to help teams understand brand perception across platforms. We currently have 220 brands represented across five platforms, with insights into audience perceptions. I demonstrate how to navigate the tool, focusing on brand A, which scores 95% in omni-channel consistency. I encourage you to explore the data for brand reviews, competitor analysis, and campaign planning. Please access our executive summary and technical report for further insights.