<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/2d9bc938ae4641bf9a29f84aaef33606&quot; frameborder=&quot;0&quot; width=&quot;1898&quot; height=&quot;1423&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1423</height><width>1898</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1423</thumbnail_height><thumbnail_width>1898</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/2d9bc938ae4641bf9a29f84aaef33606-c3e777f0cdb7aa9f.gif</thumbnail_url><duration>2285.7932</duration><title>Setting Up AI Traffic Attribution and Conversion Tracking</title><description>In this video, I walk you through the setup of our Bruins attribution and how to analyze AI traffic using SQL. I demonstrate how to create variables for tracking and visualize the data, highlighting that we&apos;ve seen impressive traffic in just two weeks since our recent edits. Additionally, I emphasize the importance of tracking conversions, particularly for our contact sales and demo booking actions. I request that you ensure post-site tracking is enabled for accurate cross-domain tracking. Please review the steps and implement the necessary actions to enhance our analytics setup.</description></oembed>