<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/2e31e9992a75483a9bb59e55df0772ab&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/2e31e9992a75483a9bb59e55df0772ab-00001.gif</thumbnail_url><duration>66.06700000000001</duration><title>Adding Users to Google Analytics and Google Tag Manager</title><description>In this super quick video, I&apos;ll show you how to add users to your Google Analytics and Google Tag Manager accounts. I&apos;ll guide you through the steps for both platforms, starting with Google Analytics. Simply go to analytics.google.com, navigate to the admin section, click on account, account access management, and add users by entering their email address. For the role, I recommend giving them editor access. Then, I&apos;ll walk you through the process for Google Tag Manager, which is just as easy. Visit tagmanager.google.com and follow the same steps. No action is required from you, but please watch the video for a clear understanding of the process.</description></oembed>